Tyla Is “Safer” On White Sand In Tropical Beats By Dre x Alo Campaign
Tyla is bringing her talent and flair to a new ad campaign. The South African pop star is the face of Beats By Dre and Alo Yoga’s collaborative product launch. Showcasing the new Beats X Alo Special Edition Fit Pro true wireless earphones, the 22-year-old vibes out to her song “Safer” while dancing on the white sandy beaches of the Bahamas.
“Partnering with Beats and Alo has been a dream collaboration for me,” explained the Grammy award-winning artist. “I’m so excited to join forces on this campaign and share a product I personally rely on day-in, day-out.”
The Beats x Alo Special Edition Beats Fit Pro earbuds retail for $199.99 and feature a debossed Alo logo on the right earbud and pearlized “b” logos on both earbud pieces.
Additionally, the headphones feature active noise cancellation, transparency and adaptive EQ modes, spatial audio with dynamic head tracking, and the Apple H1 chip. Beats Fit Pro are also compatible for use with Android phones with a required app.
“The Beats x Alo collaboration felt truly predestined, as both Los Angeles hometown brands have made a lasting impact on fitness and culture,” detailed Chris Thorne, Beats CMO.
“Beats and Alo have a shared passion for high-performance products that allow our customers to express their unique and distinct personalities. We’re thrilled to join forces with Alo and bring the perfect tech accessory to the world of fitness.”
Danny Harris, Co-CEO and Co-Founder of Alo Yoga, added, “We are thrilled to announce an exciting collaboration between Beats and Alo Yoga, uniting the worlds of premium sound and mindful movement. This partnership is more than just a fusion of technology and fashion; it’s a celebration of the rhythm of life and the practice of being present. Together, we aim to inspire our communities to live their most authentic lives, amplified by the power of music and movement.”
The Beats x Alo Special Edition Beats Fit Pro are available to purchase on Thursday (April 4) at select Apple Store and Alo Store locations and online here. Alo Access members can preorder the merchandise on the website. Additionally, as part of the campaign, Tyla will sit down with Apple Music radio show host Nadeska Alexis at Apple SoHo to discuss the power of music in wellness.
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