Foursquare Splitting into Two Apps: One for People, One for Places
Foursquare is breaking itself into two parts: Foursquare for exploring your location, and whole new app, called Swarm, for keeping up with friends. The idea comes out of the two unique experiences that Foursquare users have always valued: The first was sharing your location and finding out where your friends are; the second category became finding new places in your area, by reading reviews, viewing menus/pictures, and then locating them on a map.
The decision to build Swarm wass mainly to simplify and streamline the experience of finding your friends. A post on Foursquare’s blog explains it this way:
“We built Swarm because you’ve told us how often you still have to text your friends: ‘where are you?’ and ‘what you up to later?’ We wanted to build a quick way for you to know these two things for all of your friends. With Swarm, you can easily see which of your friends are out nearby, figure out who is up for grabbing a drink later, and share what you’re up to (faster and more easily than you can in Foursquare today).”
In other words, Swarm will be a map of all your friends, and Foursquare will be a map of all your places. The Verge got an exclusive look at Swarm and has more details on how it will work and the thinking behind it.
(The Verge)
As for the original Foursquare, it will go through what the company is calling a “metamorphosis.” The company says, “An app should be able [to] answer questions like ‘give me a great date dinner spot’ and not just ‘tell me the nearest gas station.’ ” This is a direct grab at the Yelp market, which specializes in the nearest locations, rather than the best place available, because of how slanted their reviews are with sponsored content. The new version of Foursquare will be available this summer.
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The company announced on its blog this morning that Swarm could be coming to iOS and Android in the next month or so, and to Windows Phone shortly thereafter. You can sign up for the Swarm mailing list to be the first to know when it is released.
This article was originally published at The Wire.
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