Taylor Swift The Eras Tour — Toronto version: Fans organize 'Taylgate' during Canadian concert dates

Creating "the best possible experience" for Swifties who did and didn’t get tickets for the artist's November tour dates in Toronto

Elisabetta Bianchini
Updated ·3 min read
PARIS, FRANCE - MAY 12: (EDITORIAL USE ONLY. NO BOOK COVERS.) Taylor Swift performs onstage during night four of
PARIS, FRANCE - MAY 12: (EDITORIAL USE ONLY. NO BOOK COVERS.) Taylor Swift performs onstage during night four of "Taylor Swift | The Eras Tour" at La Defense on May 12, 2024 in Paris, France. (Photo by Kevin Mazur/TAS24/Getty Images for TAS Rights Management )
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The battle is still on to try to get tickets to Taylor Swift's The Eras Tour, with the singer performing in Toronto in November and in Vancouver in December. But some Canadians have taken matters into their own hands to celebrate "The Tortured Poets Department" artist, planning a fan experience titled "Toronto’s Version: Taylgate ’24."

Throughout all six dates of the Swift's sold out tour dates in Toronto (Nov. 14 - 16 and Nov. 21 - 23), fans can head to the city's Metro Toronto Convention Centre to take over the North Building. Set to run between 1:00 p.m. and 11:00 p.m. ET each day.

The idea is that fans with tickets can meet up and celebrate with other Swifties before the show, and those without tickets can still have a communal Swift celebration. Activities will include an area to make and exchange friendship bracelets, places to add a little more sparkle to their Eras Tour glam, and there will also be live DJ sets, sing-along spaces and Taylgate merchandise for purchase.

There are also plans to have a parent and guardian "waiting lounge" for anyone picking up Swift fans from the concert.

PARIS, FRANCE - MAY 10: (EDITORIAL USE ONLY. NO BOOK COVERS.) Fans watch Taylor Swift perform onstage during night two of
PARIS, FRANCE - MAY 10: (EDITORIAL USE ONLY. NO BOOK COVERS.) Fans watch Taylor Swift perform onstage during night two of "Taylor Swift | The Eras Tour" at La Defense on May 10, 2024 in Paris, France. (Photo by Kevin Mazur/TAS24/Getty Images for TAS Rights Management )

"I have two teenage daughters and they want a place to hang out with all their friends – not just the ones they’re sitting with at the show," a statement from event producer and co-founder Bram Goldstein reads. "With our venue being steps from the Rogers Centre, this event just made sense."

"We have a commitment to create the best possible experience for the artist’s fans and Torontonians; both those who did and didn’t get tickets to the big show," Joel Wolinsky, producer and co-founder of the event said in a statement.

Tickets to "Toronto’s Version: Taylgate ’24" are available for $55 at torontosversion.com for all six dates. While there haven't been any brand sponsorships announced yet, the event organizer have committed to supporting of two charities: Big Brothers and Big Sisters of Canada and Daily Bread Food Bank.

“We look forward to welcoming fans for Taylgate ’24, and we’re thrilled to be hosting this fantastic event,” Christine Tse, vice president of marketing and communications at the Metro Toronto Convention Centre said in a statement. "Special events like this play a crucial role in drawing out-of-town visitors to Toronto and generate such a positive impact on the local economy."