Ahead of the April 28 release of "Mario Kart 8 Deluxe" on Nintendo Switch, US retail store Target is giving its shopping carts a themed makeover.
From April 24, 2017, car park bollards at participating Target stores are becoming spherical Mario and Luigi heads, store entrances will be starting lines, with a theme song triggered as visitors pass through.
Inside, red Target carts are being emblazoned with Mario Kart livery, so that shoppers can pretend to be Mario, Luigi, or Princess Peach as they move up and down store aisles.
Some 650 US locations are taking part in the promotion, which takes place as "Mario Kart 8" makes the jump from the old Nintendo Wii U onto the new Nintendo Switch.
Following the console's March release, which had the rapturously received "The Legend of Zelda: Breath of the Wild" as its tentpole game, Nintendo said the Switch had become its fastest-selling console in history.
Based on the huge success of 2008's "Mario Kart Wii," which went on to become that console's most successful title outside of "Wii Sports" and the best-selling racing game in history, "Mario Kart 8 Deluxe" is expected to further boost the Switch's appeal.
It contains all the extras that were released for "Mario Kart 8" on the under-selling Wii U as well as further improvements exclusive to the Switch.
"Mario Kart 8 Deluxe" is one of several headline releases planned to keep momentum going for the 2017 console.
June's atypical fighting game "Arms," July 21's multiplayer paintballer "Splatoon 2," expansive role-playing adventure "Xenoblade Chronicles 2" and late 2017's "Super Mario Odyssey," all exclusive to the Switch, are expected to become big draws over the remainder of the year; 2016's "Pokémon Sun & Moon" on the Nintendo 3DS will combine to become "Pokémon Stars" for the Switch, according to reports.