Talking Internet Gold With Creator of 'Binders Full of Women' Tumblr

Stephanie Haberman
Talking Internet Gold With Creator of 'Binders Full of Women' Tumblr
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Put Three Rings On It

Veronica De Souza was supposed to attend a concert during the presidential debate at Hofstra University on Tuesday night. She changed her mind last minute, figuring she had watched the first two debates, so she might as well watch the third.

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Lucky us -- and the Internet.

"I was just sitting on my couch, with my laptop on my lap, like always," De Souza told Mashable. But when she heard Mitt Romney make a reference to "binders full of women," she jumped into action.

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"Somehow, the Tumblr name bindersfullofwomen was available, so I grabbed it right away."

Why Tumblr? De Sauza didn't think of using a Facebook fan page, and thought Twitter would just be too difficult.

"It's so easy to create a new Tumblr that is attached to your own. Creating a new Twitter account means you have to create a new email's more complicated. Also, with how fast Twitter was moving, it would be hard to break through."

She quickly put together some images in Photoshop and uploaded them to her newly created Tumblr. "They're horrible," she joked. "So it's pretty hilarious how they're everywhere now." Check out the first meme she created at the top of this post.

De Sauza ensured submissions were enabled so people could help generate content, and then tweeted out the link for the first time.

What happened next, De Sauza told Mashable, was "totally ridiculous."

In the first half hour, De Sauza's little-blog-that-could amassed 3,000 followers. In thirty more minutes, it had broken 5,000. It now has more than double that figure.

Before she wrapped up for the night at 3 a.m. EST, she had poured over more than 1,000 user submissions, and woke up six hours later with 1,700 more to sift through.

"There were a lot of duplicates," she told Mashable. "A lot of Lord of The Rings memes. And I got naked photos. But that's the internet -- there are a lot of weirdos out there."

De Sauza doesn't run any of the Twitter accounts that were created about the meme last night, but they are using a good deal of her content. She seemed to take exception to it.

"It's the internet," De Sauza told Mashable when asked about the content lifting. "This kind of thing happens."

One of the hardest parts of the night was explaining her newfound Internet stardom to her mother. According to De Sauza, the conversation went something like this:

MOTHER: "What do you mean, it's a meme?"

DE SAUZA: "Mom, its this thing when a lot of people think its funny on the internet."

MOTHER: "I don't get it! Binders?"

Despite the meme's origin, De Sauza never meant for it to be politically driven.

"People keep asking me politically charged questions. Will it swing voters? Maybe the original statement, but not the meme.," De Sauza said. "I didn't mean it as a political statement - I just thought it was funny and I knew it would be a thing."

A community manager and social media editor by trade, De Sauza has used her moment in the spotlight to make a personal plea.

We don't think it will take long.

Put Three Rings On It

via bindersfullofwomen

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This story originally published on Mashable here.