Taco Bell challenging misconceptions about its food with brand-new menu offerings
An all-new Cantina Chicken-based menu is coming to Taco Bell as the brand looks to tackle misconceptions that its food is only enjoyable during the late-night hours.
“Taco Bell, the brand synonymous with late night, is tackling misconceptions that cheesy, crunchy, spicy cravings can only be satisfied late-night,” a news release said.
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The Cantina Chicken Menu was initially announced during the company’s 2024 “Live Mas Live” event in February. The new menu will include new entrees featuring “slow-roasted chicken with a savory seasoning of Mexican spices including garlic, onions and a variety of chilies,” a news release said.
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These are the new menu items:
Cantina Chicken Burrito
Cantina Chicken Taco (which comes in a soft or crispy shell)
Cantina Chicken Quesadilla
Cantina Chicken Bowl
The Cantina Chicken items are a departure from the traditional food guests expect from Taco Bell. The new items include premium ingredients like “shredded purple cabbage, white corn tortilla shells that are freshly fried daily, Pico de Gallo that’s prepared daily, and an all-new Avocado Verde Salsa.
“This Cantina Chicken menu has been a labor of love and we’ve worked tirelessly to ensure we landed on the best slow-roasted chicken recipe and selected the finest supporting ingredients to maximize craveability,” Liz Matthews, global chief food innovation officer at Taco Bell, said in a statement.
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“As we constantly listen to our audiences, we know that a winning equation is giving them what we know they want plus something next level. We knew our fans wanted more chicken, and we also knew that we could elevate chicken with unexpected ingredients like purple cabbage and Avocado Verde Salsa.”
Taco Bell rewards members gained early access to the menu on Thursday, and the general public will be able to try it beginning on March 21.
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