T-Mobile isn’t letting 420 mellow its fierce marketing war with Verizon.
In an effort led by famously outspoken CEO John Legere, the carrier poked fun at its larger rival for choosing to release its earnings report on the “holiest of high days.”
“This is the same company that’s made questionable decisions one after the other for the past four years and now finds itself losing customers to T-Mobile on a regular basis,” a company spokesperson wrote. “There’s really only one explanation… Verizon has been #VerHIGHzon this whole time.”
The company then proceeded to repeatedly post memes of the same image on that page for hours, cycling through various complaints about Verizon service and its business missteps. The whole undertaking seemed a bit obsessive and exhausting.
One of the memes referenced Afroman's classic, "Because I got High" and other featured a stoned-looking poodle. Both were posted several times with different text.
For whatever it’s worth, Verizon’s did in fact fall short of Wall Street’s expectations on Thursday.
— John Legere (@JohnLegere) April 19, 2017
— John Legere (@JohnLegere) April 20, 2017
It’s not the first time the carriers have taken their online publicity battles too far. Verizon and T-Mobile made everyone cringe during the Super Bowl when they kicked up a NSFW S&M-themed beef on Twitter.
"We like puppy memes too," a Verizon spokesman told in an email. "But today, like every day, we're focused on improving America's most reliable network. We're also busy enhancing our network to handle 3D, virtual reality and holographic puppy memes."
At least the company didn’t stoop to striking back with a quip about “THC-Mobile.”