AT&T dumping traditional data plans for new customers

The FTC’s latest ruling should send a chill down AT&T’s spine

Wireless carriers are constantly shaking up their service plans and it looks like AT&T is the latest to try something new. The carrier on Friday confirmed that it is doing away with individual data plans for new customers in favor of its Mobile Share Plans, which bundle unlimited talk and text with a variety of data choices from as little as 300MB per month to as much as 50GB. As stated on the AT&T Consumer Blog, beginning in two weeks on October 25th, new customers will only be given the option to sign up for Mobile Share Plans with a new contract. Any current subscribers will be able to stick with the old plans though, even when upgrading to new devices. For those who are considering a switch to AT&T but who aren’t interested in a shared plan, there’s still time to jump on board before the old plans are dumped once and for all.


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