Back in 1969, the prototype that would become the original Range Rover carried the name "Velar," reportedly a play on the Latin "velare," meaning "to veil"-a reference to the secrecy around the project. That same year, elsewhere in Europe, Swiss watchmaker Zenith unveiled the world's first working prototype of a self-winding chronograph movement, called "El Primero," meaning, "the first."
Fast-forward to 2017, where the two brands have used that synchronicity as an excuse to collaborate on a the Zenith Chronomaster El Primer Range Rover Velar Watch, which is a long-winded name for an El Primero inspired by the new mid-size luxury SUV. For those who don't know, the El Primero is a true icon in the watchmaking world; the Chronomaster Velar is a decidedly modern take on that idea, which means a custom "ceramized aluminium" (British for "aluminum") 42-mm case finished in burnished copper (the hands and hour-markers are also copper-covered and treated with SuperLuminova for low-light viewing), an anti-reflective domed sapphire-crystal, and a sapphire-crystal caseback that allows you to see the high-beat movement-both brands and model names are engraved on the oscillating weight-that produces 36,000 vibrations per hour. There's also a brushed slate-gray dial, three chronograph sub-dials, and a date window at six-o'clock. The rubber strap features an overlay of the same diamond-perforated Scottish calfskin found in Range Rover interiors, and has a triple-folding titanium clasp.
Zenith hasn't announced pricing, but given an entry-level El Primero runs several thousand bucks, our guess is somewhere north of $10,000 for this limited-edition piece.