Summary Box: New iPhone gets muted reception

The Associated Press
October 4, 2011
Apple CEO Tim Cook gestures during the announcement at Apple headquarters in Cupertino, Calif., Tuesday, Oct. 4, 2011.  (AP Photo/Paul Sakuma)
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Apple CEO Tim Cook gestures during the announcement at Apple headquarters in Cupertino, Calif., Tuesday, Oct. 4, 2011. (AP Photo/Paul Sakuma)

NEW IPHONE: Apple unveiled a faster, more powerful version of its sleek iPhone on Tuesday and named it the 4S. It includes a better camera, a futuristic, voice-activated personal assistant service and an app that will send greeting cards for $2.99 each. Sprint customers will now be able to use one.

MUTED REACTION: The new iPhone was not named the iPhone 5 or reimagined to the degree that many tech bloggers and Apple fans had hoped it would be.

STOCK RUN-UP: Apple stock has nearly quadrupled since the first iPhone was announced in 2007.