This store is getting trolled hard over its Christmas ad
The Sainsbury's 2016 Christmas advert, with its cheery animation and the sweet singing voice of James Corden, has gone down a storm since it was released on Sunday.
But not everyone is a fan.
SEE ALSO: This man's flirty exchange with a customer service rep escalated hilariously
The advert, which at the time of writing has well over 2 million views on YouTube, centres around a man struggling to juggle work, shopping and family time at Christmas.
At the end of the advert, the main character clones himself so he's able to spend more time with his loved ones, while in the background Corden sings:
"I want to find the greatest gift, I can give my family/
The greatest gift I can give is me."
Here's the advert in full:
Despite the advert's largely positive reception, comments about the store's hypocrisy sparked a backlash on Twitter.
Funny that @sainsburys xmas advert is all about being at home wi family at xmas, yet they've got me down to work xmas eve and boxing day
— Will (@willsaxo95) November 14, 2016
@sainsburys great Xmas advert, shame my Kids won't see their Dad much this Xmas as he will be working 24/7 for you! #ChristmasIsForSharing?
— Ctate (@sewn_by_the_sea) November 15, 2016
@sainsburys great advert! But stick to your own message and let your colleagues spend time with their families, instead of working! 😊
— Samantha (@samcoxon92) November 15, 2016
#ChristmasIsForSharing so @sainsburys gonna give staff Boxing Day off so they can give that greatest gift this Christmas? 😂
— C Wrestling (@CWrestlingUK) November 14, 2016
So are Sainsburys gonna close Boxing Day so their staff can spend some time wth their families #sainsburys #ImACeleb #ChristmasIsForSharing
— Anth Ridley (@anthridley2011) November 14, 2016
Mashable reached out to Sainsbury's for comment, and a spokesperson sent the following response:
