Storage efficiency is the key to managing the data explosion

From speaking to many customers, it is clear to me that the data explosion continues unabated and most organisations struggle to cope with the never-ending demand for more capacity. The traditional storage vendor battles have been focused on the “bigger, better, faster” mantra, but I see a need for increased vendor responsibility where our community needs to focus less on performance specs and more on the efficiency agenda. Employing techniques to offer customers real data reduction capability and much better utilization of storage is where the game is at. There is a lot to be done and a lot that can be done!