Instead of an iMac, you might have a MacMan -- if it wasn't for Kevin Segall.
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In an excerpt from his upcoming book published by Fast Company, Segall, the man behind Apple's 'Think Different' campaign tells the story of the first time he saw the iMac.
In true Apple form, Jobs made everyone invited to a meeting wait to see the computer, then whipped a gray sheet off the device to reveal the computer that would put Apple back on the map.
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“The group let out a collective “holy cow” and simply tried to absorb and appreciate what we were seeing--because it shattered every idea of what computers were supposed to look like,” Segall write in the excerpt. “It was a colorful one-piece computer that showed off its inner circuitry through a semitransparent shell.
"I’d like to believe we were all so smart that within seconds we were convinced that we were witnessing the start of a miracle resurgence. But it wasn’t quite like that.”
Once the computer was on the fast-track to production, the group was called together once again to come up with a name for the revolutionary device.
Segall recounts Steve Jobs saying to the group, “We already have a name we like a lot, but I want you guys to see if you can beat it. The name is ‘MacMan.’ ”
After comparing the name to both Sony's Walkman and the popular arcade game PacMan Segall suggested the name that finally stuck: iMac.
Keeping the Mac in the name to let you know who made the computer, and adding the i to indicate that the computer was designed to be used on the internet.
The iMac name was not originally a hit with Jobs. It took a few attempts and a little persuasion to get him to stray from the MacMan name.
Jobs also had the new name silk-screened onto the model of the computer to see how it looked before finally settling on the name, one that would define not only that computer but a legacy of i products in the future.
Would the iMac have been as successful if it had been named MacMan? Let us know your thoughts in the comments.
This story originally published on Mashable here.