Staying in the game with Big Data in Consumer Industries

Aside from the rough and tumble economic factors affecting consumer confidence in the marketplace, Consumer Industries are challenged to keep the ball in play, relying on the massive amounts of information cluttering the field. Strategies and tools for analyzing the volume, velocity and variety of product, social, channel, and consumer data are required to understand behaviors and make successful plays in the future. A keen understanding of preferences, habits, and retail environments is critical to cultivating individualized, one-to-one relationships with customers—the end zone goal of integrated marketing.

To understand solutions for Big Data analytics within Consumer Industries, we asked Dustin Buecker, Principle Consultant, Consumer Goods for HP for insight into game-changing strategies.