It's not enough to make an app free. These days, you have to throw in a free tablet as well.
At least that's the approach that GoPago, a San Francisco startup is taking. The company is offering merchants a free Android-based Motorola Xyboard 10.1 tablet (a $500 value) if they use its app. The tablets arrive fully loaded with GoPago's LIVE mobile payment software. A Verizon 4G connection is also free thanks to a deal between GoPago and the carrier.
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The goal is to further the adoption of the GoPago app, which lets consumers order and pay for goods via their iPhone or Android-based smartphone without having to wait in line. The app went live in San Francisco in April and since then it's been downloaded 52,000 times. Given the nature of the app, it has mostly been adopted by restaurants, but the company would like to draw other types of businesses, including salons and dry cleaners.
GoPago's not the only one in the mobile payment space. Square introduced an iPad-based app for merchants called Square Register in March and last month NCR introduced NCR Silver, an iOS-based mobile payment app as well. Neither, however, gives away tablets like GoPago does.
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However, don't get too excited about that part. A GoPago rep says the tablets are dedicated to the app and don't do anything else. Nevertheless, if yours breaks, GoPago will just send you a new one. "That's the whole point -- they don't have to worry about any of that stuff. GoPago has them covered.”
Of course, it's not completely free: GoPago charges merchants a 2.85% transaction fee. That jumps to 5% if the order and payment both come via a customer's phone. (The 2.85% fee is if you order, but pay in store.)
The deal, which went live on Tuesday, apparently sounds good to some: More than 100 merchants have signed up so far.
What do you think? Does this sound like a good deal? Let us know in the comments.
This story originally published on Mashable here.