Spike Jonze Gets Crazy With New Perfume Ad
Spike Jonze hasn’t made a movie since 2013’s Her. But the prolific writer/director/producer has continued to carve out an eclectic career thanks to his work in both music videos and commercials. And for his latest spastically silly advertisement, he’s channeling one of his old dance-centric clips.
In a new promo for KENZO World perfume’s new fragrance, Jonze enlists the assistance of Margaret Qualley — best known for her roles as Justin Theroux’s daughter on HBO’s The Leftovers, and as a missing girl in Shane Black’s The Nice Guys. Qualley plays a green-gowned guest at a swanky awards ceremony who, after exiting the main ballroom, begins spastically flailing about to the sounds of “Mutant Brain,” an original rasta-electronica-hip-hop track from Sam Spiegel & Ape Drums feat. Assassin. And while her flipping skills are impressive, they’re nothing compared with her ability to soar through a giant eye made of flowers and to shoot lasers from her fingertips.
In its focus on one person boogying through a luxurious indoor setting, Jonze’s commercial invariably recalls his famous music video for Fatboy Slim’s “Weapon of Choice” (viewable below), which showcased Christopher Walken’s cool dance moves. While it isn’t quite the feature-film follow-up we’d hoped from the director, it remains yet another example of his unique artistry.
