How Social Media Is Changing the Sports Ticketing Market [INFOGRAPHIC]

Sam Laird

Social media hasn't only revolutionized sports fans' experiences at the game -- it's also changed how they get there in the first place.

One in five fans use social networks to invite friends to games, according to a recent report by the Sports Business Journal. Nearly 15% of ticket buyers say their purchases have been influenced by Facebook posts.

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And engaging fans on social media doesn't just help sports teams reach potential buyers -- it literally pays off. According to the same research, fans who buy tickets through social media links pay more than one-and-a-half times as much on average compared to all buyers. Why? They typically make their purchases farther in advance.

The flash deals site for sports tickets Crowd Seats recently pulled research from Ticketmaster, the Sports Business Journal and the marketing firm Burson-Marsteller to produce the infographic below.

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Crowd Seats is no stranger to social media's impact on the ticketing business, either -- a full third of its sales come through social media and CEO Justin Cener is speaking this week at the Sports Business Journal's ticketing symposium.

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Check out the full infographic below for more on how social media has impacted the sports ticket market, and how Major League Baseball teams are leveraging social media this season to put butts in their seats.

Have you ever bought tickets to a sporting event through social media? Would you do it again? Share with us in the comments.


This story originally published on Mashable here.