Slick New Bravo App Personalizes Your Smart TV Experience

Brian Anthony Hernandez
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Bravo unwrapped a new app for connected TV devices on Monday. The app supplements Bravo programming and lets people -- who use Samsung smart TVs, Samsung Blu-ray players, Yahoo Widgets or Google TVs -- personalize their viewing experiences.

"The app provides Bravo fans with a video-rich destination, where they can explore more content and catch up on their favorite shows and Bravolebrities," Lisa Hsia, executive vice president of Bravo Digital Media, tells Mashable.

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Users also can see show schedules, read episode descriptions, view photos, play games, vote in polls, dive into Bravo personalities' bios, share content, manage an inbox of arriving content and build video playlists based on their favorite shows or topics that interest them.

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"For example, if you're a fan of NeNe from Real Housewives of Atlanta you can create a customized playlist with all her popular scenes from recent episodes," Hsia adds.

So, what separates this app from other smart TV apps?

"We've been more thoughtful about creating a sophisticated, lean-back experience, and avoided the template-driven approach that's currently standard in the industry," Hsia says. "We worked on a customized UI to create a forward-leading design that provides a personalized content experience for fans on their TV screens."

Bravo will try to monetize the experience with ads in the lower-third area of the TV screen, pre-roll video and embedded logos, among other advertising methods.


See if you can guess the popular television slow in each slide of the gallery. If you need to peek at the answer, simply use your cursor to highlight the text following the word "Answer." The title will appear like magic -- oooOOOooooo!

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This story originally published on Mashable here.