Skechers Confirms it Will Run a Super Bowl Ad in 2025

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Skechers will make its 12th appearance in a Super Bowl ad this coming February, the company announced on Thursday.

The shoe brand said in a release that it is the first brand to officially announce it secured an advertising slot during Super Bowl LIX, which will take place on Feb. 9, 2025. Skechers did not release details on the campaign but said it is preparing for “its biggest and best Big Game commercial to date.”

“From the Euros to Paris, this is a pivotal year for athletic competition, and Skechers will be seen through every moment, starting right now as the first brand to announce our commitment to Super Bowl LIX in 2025,” said Skechers president Michael Greenberg in a statement. “This is the best stage in all of sports to communicate Skechers’ comfort and innovation message.”

In 2024, Skechers enlisted Mr. T for a Super Bowl campaign that reminded the Big Game’s audience that that the brand has never had a ‘t’ in its name. The advertisement was a follow up to the A-Team fixture’s first Skechers commercial that premiered in 2023.

“As the number three footwear brand in the world, we see tremendous growth possibilities in team sports with our recent entrance into basketball and soccer featuring elite players like Julius Randle and Harry Kane competing in Skechers,” Greenberg said. “We are laser-focused on innovation in all we do — from product to marketing — and it will all be exemplified with an impactful Super Bowl campaign that represents our mantra as The Comfort Technology Company.”

Skechers has a long history of being part of the Super Bowl viewing experience. The brand’s first appearance starred Joe Montana in 2010, and in 2023, Skechers introduced Snoop Dogg as the brand’s latest ambassador and collaborator in a spot that also featured Martha Stewart, Howie Long and Tony Romo.

In 2011, Skechers got people talking with a racy commercial starring Kim Kardashian, and in 2022, it unveiled two “blazing” videos featuring music icon (and cannabis advocate) Willie Nelson.

Other notable past Skechers Big Game commercials include Mark Cuban with a French bulldog named Mr. Quiggly racing in the shoe brand’s GOrun footwear.

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