“You can’t park a voucher in your garage,” says Keith Belair, Shelby American Chief Operating Officer, in response to Dodge canceling 900 orders for Hellcats and forcing would-be owners to wait until 2016 for their 707 horsepower muscle cars. In an effort to try snag those “disappointed” buyers, Shelby swung for Dodge today by saying it can build its 850 horsepower Super Snake immediately, and in return for jumping ship, the Vegas-based tuner will even throw in some upgrades.
While the free upgrade has a value of $2,995, as far as we can tell, it’s merely some fancy leather seating. Called the “Katzkin Package,” the picture Shelby sent in its press release (below) is of leather-wrapped seats with some red on it. Its website has no further description of the package, and neither does its release. So what is Katzkin? Well, it’s a company that makes custom leather treatments, so yeah, it’s probably that.
Regardless of Shelby’s incentive, the car it’s offered within is mighty impressive — the 850 horsepower Super Snake. Based on a Ford Mustang GT, the Super Snake package adds a whopping supercharger, some bodywork upgrades and a wealth of suspension and exhaust tunings. It really is a totally new car, and while the basic Super Snake arrives with 750 horsepower, to get your free leather you’ll need to option the 850-hp upgrade.
What will that cost? $54,995.
On top of that you’ll need to provide Shelby with a 2015 Ford Mustang GT. Even the cheapest GT retails for $32,300, so the bare minimum you’ll snatch a Super Snake for is a tick below $90,000. In all likelihood, you’d likely surpass that mark, and despite both the Charger and Challenger Hellcats receiving substantial dealer markups, that’s still around $20,000 in additional costs.
However you do get an extra 150 horses, which isn’t insignificant: “(Buyers) now have the chance to buy the car that would have likely left their Hellcat at the last traffic light,” says Gary Schechner, Shelby American VP of Marketing. “And now they’ll be able to do it from the more comfortable seats of their Shelby Super Snake.”
The word “Hellcat” made social waves when it was first released over a year ago, and even now, it still holds incredible weight. It’s no surprise, then, that Shelby American would try to capitalize on the virality of it all by offering “comfortable seats” and throwing a few weighty punches in Dodge’s direction.
“It seems only fair that Hellcat customers should not be left without a car or the horsepower they crave,” continued Shelby CEO, Joe Conway.
Make some jabs, steal some headlines, show the world Shelby is still making fine muscle cars — which it is, by the way. But would this really sway you — a would-be Hellcat owner? And how “disappointed” are these folks, anyway? (The 900 buyers have lost what could become a valuable asset — a year one 2015 model versus a 2016 — so I’m sure many are.) Shelby says “the 850+ horsepower Shelby Super Snake is the perfect solution for power-hungry-Hellcat fans.” Let us know in the comments section if you agree.
Related video: 2015 Shelby GT First Drive