Event ticketing service ScoreBig took a significant step Monday toward expanding its Priceline-style business model for live shows and sports games.
The site launched a free mobile app for iPhone and iPod touch. The ScoreBig Daily app -- available here -- currently only serves events in San Francisco and Los Angeles, but will soon add a host of other cities beginning with New York. ScoreBig also on Monday scrapped an invitation-only restriction that had existed since it launched out of beta at the end of 2010.
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The startup essentially functions as a Priceline for live events. Fans of sports and music are able to bid on unsold event tickets offered at secret discount by promoters. Buyers can name their own price, which is either accepted or rejected, while sellers save face by not having to publicly announce price cuts.
ScoreBig says its users are able to save up to 60% on event tickets. The ScoreBig Daily app will offer special daily deals on events for locals.
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The site also trumpets an added bonus users of no processing, delivery or convenience fees of any kind. According to a Harris Interactive survey it also released Monday, 82% of American adults feel "cheated" by such hidden costs.
“Ticket prices to live events have skyrocketed by about 70% over the last decade, which means many Americans are getting priced out of seeing their favorite teams or bands play,” CEO Adam Kanner said in a press release. “By giving them easy and immediate access to the best seats on the day of the game or concert, fans will be able to save a bundle and actually afford to take their family to a great live event. We're helping to make tickets affordable again."
Have you used ScoreBig? What did you think of it? Let us know in the comments.
Thumbnail image courtesy New York Giants
This story originally published on Mashable here.