Calling all members of the Kiss Army! Everyone's favorite face-painted rockers are holding a digital scavenger hunt to unveil the cover of the band's new album, Monster.
Starting now through July 30, a new piece of album art will appear online each day. Fans can collect each piece in an app that lives on the Kiss Facebook page.
[More from Mashable: Internet Urges Batman to Visit Victims of ‘Dark Knight’ Shooting]
“We wanted to offer fans a fun way to search and engage with the album art," says Kiss frontman Gene Simmons. "We’re excited that so many great partners jumped at the chance to work with us on this. The Hunt for Monster is on!”
Here at Mashable, we're doing our part to rock and roll all night and party every day by displaying the first piece of album art. Clicking the image below will take you to the promotion's Facebook app.
[More from Mashable: Man Finds Long-Lost Son, Ex-Wife via Facebook]
Kiss Keeps it Social and Digital
For a band that has been around since 1973, Kiss is incredibly plugged into the digital and social scenes. In addition to this Facebook promotion, the band is also taking social to a new level on its 40-city summer tour with Motley Crüe.
Kiss has teamed up with Ortsbo -- a real-time communications technology company -- to create a global social engagement platform.
What's cool about the hub is that it lets the band simultaneously connect with the Kiss Army in 53 languages across 17 social networks. This will allow the band to share and connect on Facebook, Twitter, Google+, Vevo, Flickr, YouTube and more. The translation technology will also allow fans to communicate in real-time, across languages.
Kiss is currently on tour. Its next album, Monster will be released in October. Fans can pre-order the album through iTunes on July 31 and on Amazon now.
Do you think this is a great way for older acts like Kiss to engage with fans using technology? Let us know in the comments.
This story originally published on Mashable here.