Private aviation company Blade has come up with another way to create a top-notch experience for the flying elite: It has partnered with two of the hottest names in the fashion industry to create uniforms for its 2017 customer-experience team. New York City-based designers Cynthia Rowley and Sarah Jessica Parker will outfit flight attendants and staff for the private flight service between Manhattan (or Westchester) and Miami.
Rowley, who is a fan of the service herself, created a suede bell-sleeve dress with a silk necktie for the collection. “Blade literally changed my life,” Rowley revealed in a press release. “On Fridays during the summer, the kids would be waiting for me in Montauk, while I was still at the studio in Manhattan. I can literally jump on a Blade helicopter or seaplane and be at the beach within the hour. Time is the most precious thing you have as a busy mom.”
SJP added a special touch to her silver sparkly Mary Jane pumps with a block heel for the collaboration: a blue striped ribbon on the back of the shoe to complement the Rowley dress.
“I know first-hand that the Blade women are lovely from head to toe, and therefore we are so proud our shoes will play a small part in this big and growing operation,” Parker said. Select custom pieces from the Rowley and Parker collections with Blade will also be sold on the aviation company’s website and app.
This venture isn’t a surprising move for Parker, considering the entrepreneur has been attempting to grow her business. “Working with Blade is such a huge opportunity for our small team and allows us to expand in new ways while working with Cynthia, who I’ve known and admired for years,” said Parker. SJP is set to open her first store next week and has plans for more brick-and-mortar shops in the future as well.
This isn’t the first time aviation companies have looked to popular designers to put a spin on the classic airline uniform. Delta Airlines partnered with Zac Posen this year, changing its uniform for the first time in a decade.
The uniforms, made by Lands’ End, will be worn by 60,000 Delta employees by early 2018.