Republican strategist Karl Rove speaks at a luncheon at the California Republican Party convention, in Sacramento, Calif., Saturday, March 2, 2013. Rove told California Republicans to "get off the mat", and to find candidates to reflect the party's diversity. (AP Photo/Rich Pedroncelli)
SACRAMENTO, Calif. (AP) — GOP strategist Karl Rove says California Republicans need to "get up off of the mat" and find new ways to reach voters if they are to regain popularity in the nation's most populous state.
Rove's speech Saturday at the state party convention referred to the party's recent deep losses in the state.
He says the state GOP needs to focus on larger themes of restoring jobs and reducing government spending, and that the party must recruit candidates who reflect the diversity of the country, and in particular California.
By next year, Hispanics will overtake whites as the state's largest demographic group.
Rove says that rebuilding would be "a big task," but noted Texas as an example. Once a Democratic stronghold, Texas elected Republicans to 95 of 150 state House seats.