Rose McGowan is speaking out against a billboard of Jennifer Lawrence in “X-Men” for an important reason

The purpose of a movie billboard is not just to give viewers an idea of what the movie’s about, but also excite them enough to go see it. That’s why some people are concerned about what’s going down on a current billboard in Los Angeles for X-Men: Apocalypse featuring Jennifer Lawrence‘s character, Mystique, and Oscar Isaac as Apocalypse. I know what you’re thinking: how could anything involving Oscar Isaac and Jennifer Lawrence be bad? However, actress Rose McGowan, and a handful of others, have pointed out that it sends a pretty weird message, and we can’t help but agree. The billboard shows Apocalypse with his hand around Mystique’s throat, strangling her.

Rose McGowan, best known for her work in Charmed, spoke to The Hollywood Reporter. “There is a major problem when the men and women at 20th Century Fox think casual violence against women is the way to market a film,” she said, going on to explain that the ad is problematic because there’s “no context,” it’s just a woman being strangled by a man.

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