Rita’s to kickoff spring with free Italian ice
(WETM) — Rita’s Italian Ice and Frozen Custard is celebrating the first day of spring by giving away free Italian ice and debuting a new flavor.
You can pick up a 6-ounce Italian ice for free at any Rita’s location on Tuesday, March 19. Guests can choose any of Rita’s ice flavors, including their newest flavor: SOUR PATCH KIDS Watermelon ice. Rita’s will be debuting this sour-then-sweet flavor during the giveaway. SOUR PATCH KIDS Watermelon ice will be available for a limited time and can be made into any of Rita’s crafted frozen treats.
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“Our first day of spring giveaway has become a cherished tradition with our guests, and this year, we’re elevating the celebration with the exclusive launch of SOUR PATCH KIDS Watermelon Ice,” said Linda Chadwick, President and CEO of Rita’s Italian Ice and Frozen Custard. “We hope to see everyone at Rita’s on March 19 to enjoy a free cup of Ice on us.”
Rita’s has more than 550 locations across the U.S., with most of them being located on the East Coast. The franchise expects to give away about 1 million cups of Italian ice during its first day of spring giveaway.
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