RIM, not Samsung, reportedly behind ‘Wake Up’ Apple protests

Zach Epstein
RIM, not Samsung, reportedly behind ‘Wake Up’ Apple protests

Reports of a staged protest outside an Apple Store emerged last week after a bus full of paid activists dressed in all black stood outside an Apple Store in Australia chanting “wake up.” Early reports suggested Samsung and marketing agency Tongue were behind the staged event, but after Samsung denied any involvement, a potential new culprit has arisen. Macworld’s Australian sister site did some digging and found code on Tongue’s Wake Up website that points not to Samsung, but instead to Research In Motion. The code in question, an account identifier within a DoubleClick URL, has been revealed as RIM’s ID for its Australian website. Macworld also notes that “Blunty,” the bystander who just so happened to capture the protest on camera, has worked with RIM in the past when he posted a three-part video review of the BlackBerry PlayBook tablet ahead of its launch in Australia.


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