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Breast enlargement creams. Cellulite removers. Weight loss supplements. If you're a woman who has ever used Google, Facebook or any website with targeted advertising, you've likely come across these kinds of ads.
Wouldn't it be great if you could remove them?
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That's the aim of a new marketing campaign from Dove. The beauty goods manufacturer released a Facebook app in Australia that allows users to replace negative ads with one of eight messages designed to boost women's self esteem.
One message reads, "Your birthday suit suits you." Another: "The perfect bum is the one you’re sitting on."
Users, both men and women, can send these replacement messages to their friends using the Facebook application. We're not exactly sure how the app works -- namely, we're not sure how the app is able to buy up ad space for specific users. Dove nor its agency, Ogilvy UK, could not be reached for clarification on the matter.
The Facebook app is part of The Dove Campaign for Real Beauty, a worldwide campaign spanning print, online and TV advertisements, as well as events, workshops, viral videos and a book. The campaign, which encourages women to celebrate their beauty even if they don't resemble models on ads and magazine covers, has been running since 2004.
Do you think there's too much advertising online that reinforces negative body stereotypes? Let us know in the comments.
This story originally published on Mashable here.