Reply! Acquires QualitySmith, a Leading Online Marketing Company in the Home Improvement Category

SAN RAMON, CA--(Marketwire - May 31, 2012) - Reply! Inc., the leading marketplace for the acquisition of locally-targeted consumer traffic, today announced it has acquired QualitySmith. Launched in 2001, QualitySmith provides an online service that connects homeowners with contractors in their local area. The company has a network of hundreds of member contractors throughout the United States that provide homeowners with immediate access to competitive local estimates.

"The highly entrepreneurial team at QualitySmith has done a great job building one of the leading online businesses in the home improvement category," said Payam Zamani, founder and CEO of Reply!, Inc. "The addition of QualitySmith's high-quality consumer traffic and their network of local advertisers will immediately and significantly increase liquidity within the segment of Reply!'s auction marketplace focused on the home improvement industry."

Reply!'s marketplace for locally targeted consumer traffic is designed to enable seamless integration of relevant acquisitions into a single platform. Acquisitions such as QualitySmith enhance the liquidity within the marketplace and as a result accelerate the company's organic growth.

"The acquisition presents exciting opportunities for the QualitySmith team. We can now plug into Reply!'s patented and highly scalable platform, and together can establish one of the largest online marketing businesses in the home improvement category," said Mike Wienick, President of QualitySmith. "The combination will increase consumer access to competitive estimates from local service providers, and strengthen the overall value we can deliver to the local contractors who rely on us for an easy-to-use, profitable and time-efficient marketing solution."

San Francisco-based investment bank Vista Point Advisors acted as the exclusive financial advisor to QualitySmith.

About Reply!, Inc. operates the leading auction marketplace that enables advertisers to acquire locally-targeted and category-specific customer prospects on a cost-per-Enhanced Click(TM) or cost-per-lead basis. By eliminating the need for advertisers to develop and maintain complex, expensive online marketing infrastructures and teams of experts to source online consumer traffic from many different channels, simplifies online locally targeted marketing for businesses of all sizes. To learn more about Reply!, visit Additional information is available at


Brigida Bergkamp
Media Contact
Sparkpr for Reply!
415 269 8298