Yet another streaming service is entering the overcrowded OTT marketplace — and this time it's dedicated to cartoons.
Time Warner-owned companies Turner and Warner Bros. on Tuesday unveiled plans for Boomerang, a new streaming service set to launch in the spring.
The ad-free service, which will cost $5 a month, features the entire Hanna-Barbera, Looney Tunes and MGM animation library of over 5,000 titles.
That includes Scooby Doo, Tom & Jerry, Bugs Bunny, The Jetsons, The Flintstones and new cartoons such as Dorothy and the Wizard of Oz and Wacky Races.
— Boomerang (@BoomerangToons) March 7, 2017
Boomerang, Turner's global 24-hour all animation network, launched in the U.S. in 2000 for cable subscribers. It is now seen in over 144 million homes worldwide.
“Boomerang is a beloved brand that has always had multi-generational appeal and some of the greatest animated shows ever created,” Christina Miller, president of Cartoon Network, Boomerang and Adult Swim, said in a statement. “Our on-going partnership with Warner Bros. around this new premium service continues our strategy of making sure our fans are engaged with fresh and fun content whenever and wherever they want it.”
The product will be available online and as apps on iOS and Android devices. It will eventually roll out on other platforms including Amazon, Roku and Apple TV.
Turner and Warner Bros. said in the release they hope to "explore additional distribution opportunities with both new and existing partners in the future."
This is Turner's second streaming service. Last year, it launched the Turner Classic Movie-managed service Filmstruck.
Warner Bros. is also not new to the streaming world. Last year it acquired SVOD service DramaFever — which has a library of 700 television, movie and music titles, including hundreds of Korean TV dramas and films — from the company's current owner, SoftBank.
Already in the last two years, a handful of companies have launched OTT services including Fullscreen, Fandango, Lionsgate and Kevin Hart, ComicCon and Lionsgate, Defy Media's ScreenJunkies Plus, TIME Inc. and Legendary Digital Networks.