Point-of-sale (POS) has always been the key touch point for the retail industry. It’s where in-store transactions are completed and additional services are delivered. Today’s consumer, however, is looking to complete their transactions when and where they are ready to buy, inside or outside of the retail store.
HP’s Saif Rivers, retail client principal, makes the point in a recent issue of the HP Industry Edge magazine that POS systems that can’t keep up with the modern consumer risk become points of friction – a barrier to completing the transaction or service. By examining where both these points of friction and their opposite, the moments of truth, arise in the shopping experience, savvy retailers can design modern multi-channel POS operations that enable a seamless shopping experience.
We explore how POS operations are transformed in-depth with Rivers in the following interview.