For real: The Onion is sold

UPI
The satire publication The Onion has been sold, but will remain based in Chicago, the company announced Thursday. Photo by Brian Kersey/UPI

April 25 (UPI) -- The satire publication The Onion has been sold, the latest in a string of sales for the quirky and popular publication, G/O Media announced Thursday,

Company CEO Jim Spanfeller said The Onion will stay in its home city of Chicago because it was sold to another windy city media company called Global Tetrahdron. It is operated by NBC reporter Ben Collins and owned by tech executive Jeff Lawson, both of whom reportedly love The Onion's offbeat and often snarky and ironic humor.

"This company is made up of four digital media veterans with a profound love for The Onion and comedy-based content," Spanfeller wrote in an article for The New York Times. "The site's new owners have agreed to keep The Onion's entire staff intact and in Chicago, something we insisted be part of the deal."

The Onion started as a weekly newspaper in Wisconsin in 1988 and became a weekly satirical online publication, which gained a loyal following.

It has taken a light-hearted and satirical approach to many serious topics, but has also not shied away from gun violence in the United States by publishing the same headline about mass shootings 21 times sine 2014.

The Onion published its first book in 1999, titled Our Dumb Century: The Onion Presents 100 Years of Headlines from America's Finest News Source. The name of the new owner, Global Tetrahedron, was the name of a fictional firm that appeared in the book.