Ratings: Rio Olympics Closing Ceremony Ends Games With a Whimper
The 2016 Rio Olympics officially ended on Sunday night with a less-than-stellar ratings performance.
The closing ceremony of the Summer Games drew an estimated 4.0 rating in the adults 18-49 demographic and 16.9 million viewers, down 57 percent and 45 percent, respectively, from the 2012 London Olympics.
That still put NBC’s Olympics coverage far ahead of all broadcast competition, and it gave a lift to a sample of the new season of “The Voice,” which aired at 10 p.m. ET on Sunday. The new episode of the singing competition series enjoyed a 2.7 rating and 10.4 million viewers thanks to the Olympics lead in.
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NBC finished first with a primetime average of 14.5 million viewers and a 3.5 rating, airing only Rio Olympics coverage, followed by “The Voice.”
ABC finished second with 4.6 million viewers and a 0.9 rating. A repeat of “America’s Funniest Home Videos” aired at 7 p.m. ET. “Celebrity Family Feud” got 5.6 million viewers and a 1.1 rating at 8. “The $100,000 Pyramid” scored 4.8 million viewers and a 1.0 rating at 9. “Match Game” closed out at 10 with 4.2 million viewers and a 0.9 rating.
CBS came in third with 4.3 million viewers and a 0.8 rating. “60 Minutes” got 6.8 million viewers and a 0.7 rating at 7 p.m. ET. “Big Brother” followed at 8 with 5.9 million viewers and a 1.8 rating. A repeat of “Madam Secretary” aired at 9. “BrainDead” closed out at 10 with 2 million viewers and a 0.3 rating.
Fox finished fourth in the demo with a 0.5 rating but fifth in total viewers with 1.3 million, airing only repeats.
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Univision finished fifth in the demo with a 0.4 rating but fourth in total viewers with 1.4 million.
The CW came in sixth in total viewers with 874,000 but tied for sixth in the demo with a 0.2 rating, airing only local programming.
Telemundo finished seventh in total viewers with 569,000 but tied for sixth in the demo with a 0.2 rating.
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