All The Proceeds From This $19 Lipstick Go To Planned Parenthood

Kiss my pink lipstick, <a href="" target="_blank">$19 at The Lipstick Lobby</a> (Photo: The Lipstick Lobby)
Kiss my pink lipstick, $19 at The Lipstick Lobby (Photo: The Lipstick Lobby)

This lipstick is on a mission.

The Lipstick Lobby is a beauty company that launched last month as “part of a larger movement for change, progress and equality,” according to their website. All net proceeds from their first product, a lipstick called Kiss My Pink, will go to Planned Parenthood.

The lipstick’s “super pigmented” matte formula was designed to be worn as a statement color that flatters multiple skin tones.

A post shared by @thelipsticklobby on

A post shared by @thelipsticklobby on

A post shared by @thelipsticklobby on

The company’s intro video shows social media influencers playing around with the lipstick and layering designs and paints over its hot pink tint.

The Lipstick Lobby is currently selling the shade on their website, and they say more colors are on the way along with “new ways to make a difference.”

We can’t wait to see what comes next.

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This article originally appeared on HuffPost.