TechCrunch
In early 2022, the fintech startup Bloom — not to be confused with the Gen Z-focused investing app or the heavily capitalized revenue financing platform — was accepted into Y Combinator as the first-ever startup from Sudan to participate in the famed accelerator. Alongside its four founders' track records at Amazon, Meta, IBM, and Goldman Sachs, the startup's premise was also notable and vital: helping Sudanese people protect their wealth. Now, after an initial limited launch, a major political upheaval in its home country, a pivot, a small fundraise and a rebrand to Elevate, the startup is now open for general availability, at least in certain emerging markets.