This Polish Christmas ad has gone viral because, well, just watch it
There are a few key elements to achieving the perfect Christmas advert.
SEE ALSO: Wes Anderson short film will get you in the Christmas spirit
Thematically, you need an underlying message that reminds us of our common humanity.
A dash or two of humour is never remiss.
There should be a strong seasonal feel, but not to excess.
A compelling storyline with an air of intrigue is preferred.
Always include a dog. Always.
Bring lumps to throats and you're definitely on the right track.
And if you manage to seamlessly incorporate every single one of these features, well, you might just have a rival to this Polish online auction website's advert entitled "English for Beginners."
Watch Elton John shut down this journalist that said he's retiring
Sending 1,000 text messages a week is harder than you think
'Transformers: The Last Knight' teaser trailer is all explosions and moody space shots
Madonna twerks in the passenger seat during 'Carpool Karaoke' trailer