Not many would have known of Pinterest in 2011. All that has changed in 2012, Pinterest, where users pin objects of interest has taken the social media world by storm.
According to Experian Marketing Services, Pinterest is the third most visited social networking site in the US after Facebook and Twitter.
Women who were early adopters and evangelists continue to be the biggest users of the site. Users pin photos of desire around specific categories and share this content with other users. This is indeed a great way to discover content around the web on specific topics like ‘cute cats’ and ‘ugly dogs’. Publishers and businesses love this because it directs ridiculous amounts of traffic to their website.
Expect Pinterest to continue to grow at a frenetic pace in the months ahead. New features have been introduced to keep the site looking fresh and users excited like the ability to create secret boards.