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Workers install Wellington Airport's 'Wellington Blown Away' sign on July 27, 2012 in Wellington, New Zealand. The city was originally planning to put up a 'Wellywood' sign in 2010 to promote the local film industry but due to a public backlash decided to erect the sign designed by Matt Sellars and Raymond McKay. (Photo by Hagen Hopkins/Getty Images)

Wellington puts up it's "Hollywood" sign

The city of Wellington, New Zealand, began installing it's 'Wellington Blown Away' sign on

July 27, 2012. Original plans from 2010, to put up a 'Wellywood' sign promoting the local film

industry, were scuppered due to a local backlash.