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Usain Bolt Visits Nissan Headquarters

YOKOHAMA, JAPAN - OCTOBER 11: Olympic gold medalist Usain Bolt attends the Nissan GT-R promotional event at the Nissan Motor Co., headquarters on October 11, 2012 in Yokohama, Kanagawa, Japan. (Photo by Getty Images/Getty Images)

Usain Bolt gets an all-gold Nissan GT-R and a new title

Now that's a publicity stunt. In recent a day-long event, Nissan hosted

Olympic gold medallist Usain Bolt--the company's new "Director of Excitement"--at its offices in Yokohama, Japan, where the sprinter unveiled a

custom-edition of the $100,000 GT-R, with interior bits coated in real

gold. Nissan says that GT-R will be auctioned for Bolt's charity

foundation, but that it will also build a special 545-hp GT-R for Bolt's

personal use, customized based on his own reaction times.