The world is grooving to Gangnam Style after the tubby South Korean rapper Psy's addictive dance video made it a viral hit, amassing 454 million views on YouTube. But what or where is Gangnam? For those knew to the word, it is the most upmarket neighbourhood in the South Korean capital Seoul. So posh is Gangnam that it nods to the sobriquet "Beverly Hills of Seoul". Enjoy a pictorial tour of this vibrant neighbourhood, and don't be surprised if you start grooving!
Photos: Lee Jae-Won/ Reuters
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