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In this photo taken Wednesday, July 4, 2012, a high-speed 12-seater rigid inflatable boat, run by the Protection Services International company, travels towards Tower Bridge over London's river Thames, adorned with a huge Olympic rings to honor the games that will take place from July 27-Aug. 12. Companies like Protection Services International are just one of the many catering to the super rich who are coming to the London games and demand top security and easy transport. (AP Photo/Lefteris Pitarakis)

Super rich travel Thames to beat Olympic traffic

For London's super rich during the Olympics, the River Thames

will be an uncluttered highway to zip from party to party, from event

to event in a flotilla of speedy yet breathtakingly expensive boats.