Super Bowl madness in NYC's Times Square

Updated January 31, 2014 at 2:54 PM

Aline Colvero of Porto Alegre, Brazil poses for a photograph on Super Bowl Boulevard in Times Square in New York on Friday, Jan. 31, 2014. The Seattle Seahawks play the Denver Broncos on Sunday at the stadium in the NFL Super Bowl XLVIII football game. (AP Photo/Paul Sancya)

A tent, left, where the Vince Lombardi Trophy is kept during Super Bowl Boulevard festivities, is seen as traffic flows in Times Square Wednesday, Jan. 29, 2014, in New York. The Seattle Seahawks are scheduled to play the Denver Broncos in the NFL Super Bowl XLVIII football game on Sunday, Feb. 2, in East Rutherford, N.J. (AP Photo/Julio Cortez)

Signage is seen in Times Square during Super Bowl Boulevard Wednesday, Jan. 29, 2014, in New York. The Seattle Seahawks are scheduled to play the Denver Broncos in the NFL Super Bowl XLVIII football game on Sunday, Feb. 2, in East Rutherford, N.J. (AP Photo/Julio Cortez)

A New York City Police Department officer watches as fans walk through Times Square which has been transformed into Super Bowl Boulevard ahead of Super Bowl XLVIII in New York

A sign for Super Bowl XLVIII rises among tall buildings in Times Square during Super Bowl Boulevard activities Wednesday, Jan. 29, 2014, in New York. The Seattle Seahawks are scheduled to play the Denver Broncos in the NFL Super Bowl XLVIII football game on Sunday, Feb. 2, in East Rutherford, N.J. (AP Photo/Charlie Riedel)

A fan has his picture taken as a Denver Bronco player in Times Square which has been transformed into Super Bowl Boulevard ahead of Super Bowl XLVIII in New York

Pedestrians pass a field goal event space on Super Bowl Boulevard in Times Square before Indianapolis Colts placekicker Adam Vinatieri kicks a football to benefit NFL Play60 with a $10,000 donation from NFL Extra Points issued by Barclaycard, Wednesday, Jan. 29, 2014, in New York. (John Minchillo/AP Images for Barclaycard)

A tent, center left, where the Vince Lombardi Trophy is kept during Super Bowl Boulevard festivities, is seen as traffic flows in Times Square Wednesday, Jan. 29, 2014, in New York. The Seattle Seahawks are scheduled to play the Denver Broncos in the NFL Super Bowl XLVIII football game on Sunday, Feb. 2, in East Rutherford, N.J. (AP Photo/Julio Cortez)

Blitz, the Seattle Seahawks mascot, walks through Times Square, Friday, Jan. 31, 2014 in New York. The Seattle Seahawks will play the Broncos Sunday in the NFL Super Bowl XLVIII football game in East Rutherford, N.J. (AP Photo/Ted S. Warren)

Blitz, right, the Seattle Seahawks mascot, is sits with Miles, left, the Denver Broncos mascot, Friday, Jan. 31, 2014 on top of a Super Bowl sign during a live broadcast of Good Morning America at Times Square in New York. The Seattle Seahawks will play the Broncos Sunday in the NFL Super Bowl XLVIII football game in East Rutherford, N.J. (AP Photo/Ted S. Warren)

Denver Broncos cheerleaders and Seattle Seahawks Sea Gals cheerleaders stand in front of a photo of the Vince Lombardi Trophy, Friday, Jan. 31, 2014 during a live broadcast of Good Morning America at Times Square in New York. The Seattle Seahawks will play the Broncos Sunday in the NFL Super Bowl XLVIII football game in East Rutherford, N.J. (AP Photo/Ted S. Warren)

Former Denver Broncos quarterback Tim Tebow signs autographs for fans on Super Bowl Boulevard, Friday, Jan. 31, 2014, in New York's Times Square. The Seattle Seahawks are scheduled to play the Broncos in the NFL Super Bowl XLVIII football game on Sunday, Feb. 2, at MetLife Stadium in East Rutherford, N.J. (AP Photo/Mark Lennihan)

New York Jets head coach Rex Ryan, left, hands out free ice cream from a truck Friday, Jan. 31, 2014 on Broadway in New York. Ryan was taking part in an "Embrace the Cold" promotion by the New Era Cap Company to promote their Super Bowl merchandise. The Seattle Seahawks will play the Broncos Sunday in the NFL Super Bowl XLVIII football game in East Rutherford, N.J. (AP Photo/Ted S. Warren)

Aline Colvero of Porto Alegre, Brazil poses for a photograph on Super Bowl Boulevard in Times Square in New York on Friday, Jan. 31, 2014. The Seattle Seahawks play the Denver Broncos on Sunday at the stadium in the NFL Super Bowl XLVIII football game. (AP Photo/Paul Sancya)

Aline Colvero of Porto Alegre, Brazil poses for a photograph on Super Bowl Boulevard in Times Square in New York on Friday, Jan. 31, 2014. The Seattle Seahawks play the Denver Broncos on Sunday at the stadium in the NFL Super Bowl XLVIII football game. (AP Photo/Paul Sancya)

The largest show on Broadway opened in New York on Wednesday, January 29th when the city turned over a 3/4 mile stretch of Midtown for a "Super Bowl Boulevard" street fair, drawing thousands of locals and visitors.

The event, part of the build-up to Sunday's National Football League championship game, gave football fans and the simply curious a chance to see players, try their luck at kicking a field goal in Manhattan's intense wind or ride a 60-foot-high (18-meter-high) toboggan run. (REUTERS)

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Super Bowl madness in NYC's Times Square

Aline Colvero of Porto Alegre, Brazil poses for a photograph on Super Bowl Boulevard in Times Square in New York on Friday, Jan. 31, 2014. The Seattle Seahawks play the Denver Broncos on Sunday at the stadium in the NFL Super Bowl XLVIII football game. (AP Photo/Paul Sancya)

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