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    Spotify

    •September 29, 2011
    • SAN FRANCISCO, CA - SEPTEMBER 22:  Spotify CEO Daniel Ek makes an appearance during a keynote address by Facebook CEO Mark Zuckerberg at the Facebook f8 conference on September 22, 2011 in San Francisco, California. Facebook CEO Mark Zuckerberg kicked off the conference introducing a Timeline feature to the popular social network.  (Photo by Justin Sullivan/Getty Images)
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    Spotify to start dropping invite-only, will offer 6-month trials (Update)

    Streaming service Spotify is adding "Private Listening" mode. CEO Daniel Ek announced via Twitter, “We’re rolling out a new client as we speak where you can temporarily hide your guilty pleasures. It works like a browser’s private mode.” (Sept. 29)