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Lady Levi's 701s were originally aimed at women working on ranches and had a slightly more feminine shape. Before that, females had to wear men's 501s, which still exist today and are known as "boyfriend jeans."

Lady Levi's 701s were originally aimed at women working on ranches and had a slightly more feminine shape. Before that, females had to wear men's 501s, which still exist today and are known as "boyfriend jeans."-

Most (and least) gay-friendly brands in the world

In Canada alone, the lesbian, gay, bisexual and transgender (LGBT) community represents a $100-billion market according to recent reports. That's big money. And, as all marketers understand, perception matters. These are the 12 brands perceived to be friendliest to LGBTs, according to an influential consumer survey conducted by PlanetOut and LiveAccess.