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World's most (and least) gay-friendly brands

Most (and least) gay-friendly brands in the world

In Canada alone, the lesbian, gay, bisexual and transgender (LGBT) community represents a $100-billion market according to recent reports. That's big money. And, as all marketers understand, perception matters. These are the 12 brands perceived to be friendliest to LGBTs, according to an influential consumer survey conducted by PlanetOut and LiveAccess.