How Republicans turned the Senate R.E.D.D.

Making Progress In Digital Was About People, Not Gadgets

The National Republican Senatorial Committee required candidates this past year to follow a 52-point checklist on how to run a digital and tech-savvy campaign. Then they gave them report cards to keep them accountable. The program, run by former Twitter executive Mindy Finn, was called Republicans Excelling at Digital and Data.

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