christy: A truly interesting application of social media would be a massive push to galvanize voters (on both sides) to reject their parties' nominees and vote for an alternative candidate. My republican friends tell me they can't stomach voting for Trump but would never consider voting for Clinton. My democratic friends are likewise repulsed by both offerings. It's difficult to get enough people to go that route, though, because people fear that they will be the only ones (or part of a very small minority) who deviate from their party's candidate. The fear is heightened by the idea that one's counterparts across the aisle won't follow suit. That, of course, leads to the fear that by splitting one's own party's votes between two candidates will hand the election to the other side. Obviously, we are collectively in a bind--I suppose the only way out of it is to work together.