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Apple CEO Tim Cook speaks during an event to announce new products in San Jose, Calif., Tuesday, Oct. 23, 2012. (AP Photo/Marcio Jose Sanchez)

Apple CEO Tim Cook speaks during an event to announce new products in San Jose, Calif., Tuesday, Oct. 23, 2012. (AP Photo/Marcio Jose Sanchez)

Apple's new iPad mini

November 2, 2012

The launch of Apple Inc's iPad mini attracted smaller crowds from Sydney to New York on Nov. 2 than have been typical for previous Apple product debuts, events marked by people lining up for hours or even days.