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A couple takes the plunge on New Year's Day during the 110th annual Coney Island Polar Bear Club ocean swim at Coney Island in New York, Tuesday, Jan. 1, 2013. (AP Photo/Kathy Willens)

A couple takes the plunge on New Year's Day during the 110th annual Coney Island Polar Bear Club ocean swim at Coney Island in New York, Tuesday, Jan. 1, 2013. (AP Photo/Kathy Willens)

Annual New Year's Day Polar Bear Swim at Coney Island

The Coney Island Polar Bear Club is the oldest winter bathing

organization in the U.S. and every New Years Day holds the winter plunge

which attracts thousands of participants.