In this Jan. 23, 2014 photo, tourists traveling with the "people-to-people" program make a purchase in a Cuban agricultural market in Havana, Cuba. Tour operators insist they're supporting local organic farmers, performers, artists, musicians and entrepreneurs who run private restaurants, adding that the Cuban government's involvement in scheduling is minimal and agendas carefully comply with U.S. rules barring sun-and-sand tourism. (AP Photo/Ramon Espinosa)
In this Jan. 23, 2014 photo, tourists traveling with the "people-to-people" program make a purchase in a Cuban agricultural market in Havana, Cuba. Tour operators insist they're supporting local organic farmers, performers, artists, musicians and entrepreneurs who run private restaurants, adding that the Cuban government's involvement in scheduling is minimal and agendas carefully comply with U.S. rules barring sun-and-sand tourism. (AP Photo/Ramon Espinosa)
When President Barack Obama reinstated "people-to-people" travel to Cuba in 2011, the idea was that visiting Americans would act as cultural ambassadors for a U.S. constantly demonized in the island's official media.
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